How and why the world is running out of matcha
October 25, 2025
Explore the global matcha shortage, why supply cannot keep pace, and what drinkers need to know now.
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Explore the global matcha shortage, why supply cannot keep pace, and what drinkers need to know now.
Continue reading
Tea feels timeless, but the world around it is changing. From Rwanda’s high-altitude gardens to Japan’s quiet revival, the global tea industry is being reshaped by climate, culture, and care.
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